It takes a specific mindset and strong determination to overcome a lot of negativity that tends to get slung your way when you start your own business.
It's not always easy to be told building your own personal empire "is OK if it works" or to "forget all that bullsh#t" and do something more meaningful.
To no one's fault, there's a high level of pre-programming that pushes you down a conventional path. Those who speak ill of your efforts do so from having a traditional thought process drilled into their heads for years and years. Chances are, many of them may not share the same desire to shift their mindset and venture down a less-traveled path the way you have. Simply put, they are preaching what they practice.
And while their opinion is to be respected, it does not need to be adopted.
Conventional life goes something like this: you, me, and just about everyone else were told to go to school, get good grades so you can get into a good college, then get good grades in college so you can get a safe, secure job with decent pay and benefits.
However, very few people were told to work for themselves, start their own business when they graduated college, or jump on the World Wide Web and join the ranks of people who are "making it" online.
Yet, the number of people staking their claim and solidifying their reputation on the Internet is growing by the day. This movement has been pioneered by a group of people who threw caution at the wind, bucked all the odds, and decided to forge ahead in the face of a brutal sh*tstorm of negativity and tongue-in-cheek remarks.
Success at this "game" of network marketing does not come overnight and there are a plethora of entrepreneurs who will gladly line up to show you the battle scars to prove it. It takes time, effort, dedication, heart, soul, a shattering of boundaries and comfort zones, sacrifice, and a willingness to do something you've never done to get something you've never had.
But, as industry legend Mike Dillard once said, "Success is worth the sacrifice."
When thinking about the paradigm shift I, as well as countless others, have gone through, it got me thinking about a lesson I learned about mindset and dedication to goals that involves everyone. No matter where you're at in life and business, you fall into one of these categories.
It's called "The Four Outs" and they are as follows:
1) The "Cop-Outs" - These are the ones who have no goals and no intention of making any goals. They're content with their safe zone, have no ambition to go forward, and run the risk of moving backwards due to poor, or no, planning for the future.
2) The "Hold-Outs" - These folks set goals but don't do any of the work that's necessary to reach them. Results are born from action and I'd love to meet someone who feels they can dispute that. The lack of effort put towards accomplishing your goals often lays in the goals themselves. Do you believe in them strongly enough to allow them to consume you and stop at nothing to see their attainment? Or is it easy to put them on the back-burner for something that's not as great, but easier to attain?
3) The "Drop-Outs" - These are the ones who are right on the verge of greatness but walk away from their cause before they complete it. They have their goals set, they start working towards accomplishing them, but they stop before the game is over. They allow the frustrations and obstacles to cloud their ability to get the job done, thus they sell themselves short and never fully realize the potential they're capable of.
4) The "All-Outs" - These individuals constantly have their eye on the prize and will stop at nothing to achieve success. They set goals, commit to them, then put themselves through the process of achieving them. They are fully aware of the work that's involved and don't expect immediate results from little to no effort. They have chosen their path (the path of unconventional thinking...the path opposite of the one that got them into past situations of debt, discomfort, lack of security, etc.) and will let no obstacle stand in their way.
So...which "Out" are you?
Do you want to achieve your goals? Then it's crucial to be an "all-out." Going "all-out" for your mission is the only way to play the game! The greatest athletes of all time played their game all-out and left everything on the field of competition to reach their pinnacle.
And, so did the greatest leaders of all time. They believed in their mission so strongly, going all-out was the only way they could get to the top.
The ability to go all-out exists in you no matter what you want to accomplish. The key is creating goals big enough and developing a mindset strong enough that you're inspired to go to work each and every day to see that the job's done.
When this is accomplished, you'll never hit a glass ceiling again.
To Your Success,
Jason Cercone
Marketing Success Mentor
jason.cercone@gmail.com
412-965-8428
www.rewritethepossibilities.com
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