Be an Expert Without Being an Expert
So how long have you been in business? Five years? Five months? Five days? FIVE MINUTES?!
Honestly, it doesn’t matter how long you’ve been running your business, you know more about it than I do. And more importantly, you know more about it than any of your prospects.
Therefore, when you’re talking to someone new about your opportunity, regardless of the length of time that you’ve been building your business, you are in the unique position of “expert.” Whether you know your company inside and out, or are just getting started, having the CONFIDENCE to talk about your opportunity is what will help you find success.
Your prospects aren’t buying in to your opportunity, they’re buying in to you!
And your ability to speak confidently about your product and/or opportunity will position you as a leader.
The stone-cold reality of network marketing is the majority of people are looking for a get-rich-quick opportunity. These are the lazy people who believe they are entitled to a fortune because they signed the dotted line and invested their start-up cost.
They have no ambition to put the necessary work in to building the business. And when the money doesn’t magically appear in their bank account, they quit, or jump to another opportunity thinking IT’S the answer to their financial struggles.
These are the people I stopped wasting time on a long time ago. And you should do the same, because it’s not worth the struggle.
The key is finding the individuals who are eager to build their business, build their downline, and become financially successful, without taking shortcuts to get there.
And how do you find these people? Not by flaunting your opportunity all over the place. People don’t care about YOUR opportunity because there are thousands of network marketing opportunities out there.
What people care about is HOW this opportunity is going to HELP them. And if you present yourself as an “expert” to your prospect, with a legitimate, PROVEN, system that will help build their business, your prospects will see you as a leader in the industry…regardless of your tenure in the network marketing world!
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