How Do You Uncover the Value of Home Based Business?

In today’s world, the common phrase is “I don’t have any money.” Many people are quick to blame the current economy for a downswing in their own personal finances. And while a significant amount of people have been greatly affected by the current economic situation, an even greater amount hasn’t…at least not to the detriment to which they broadcast.

Here’s an example. I am a huge sports fan. I follow just about every American sport there is. Can you tell me the last time you watched an NFL, NBA or NHL game where the arenas weren’t jam-packed to the rafters with people? Those tickets aren’t cheap. But to the consumer, this particular sporting event presented value.

Another example: I went out to dinner with my family last Saturday night to a renowned seafood restaurant in Pittsburgh. We waited 35 minutes for a table. So people are still eating out. If they weren’t, we would’ve been seated immediately. And as we sat at the bar and waited for our table, I looked out the window at the mall across the street. The parking lot was packed. So people are still shopping.

People still have money, and they’re still spending. But their buying habits have shifted more on items and products of increased personal value.

So with that in mind, how do you present the value of home based business to your prospect? More so, what is it going to take for your prospect to see value in the opportunity you’re presenting?

First, you need to uncover your prospect’s motivation. What do they want out of life? What are they willing to sacrifice to get it? Most people aren’t willing to do what it takes to succeed. They expect full-time results from part-time effort. If a person does not value their dreams, goals, and long-term well-being enough to make sacrifices, this is not the kind of person you want to work with.

Second, a prospect needs to see how they can gain tangible results. This does not mean you should fill them with empty promises about making thousands of dollars in their first week. Nor does it mean you should share the exact amount of money you make in your business. People value leadership. They value instruction. They value someone giving them the tools and the vehicle to reach their goals. So be that person. Offer value and that’s what you should expect in return.

Finally, it comes down to mindset. If your prospect can’t literally envision themselves being successful on their own terms, the idea and opportunity you present won’t be worth a nickel. Many people develop an inferiority complex that tells them they can’t do it. Others fear the ridicule of their friends and family if they don’t succeed. Others are too complacent in their comfort zone to ever take a risk. But it’s the ability for a person to move from “employee” mindset to “entrepreneur” mindset that allows them to find value in themselves, their time, and their efforts. From there, they can find value in your opportunity.

Your goal is to surround yourself with the right people. Think of your business as a multi-million dollar company. Each prospect you present your business to is someone you’re looking to work with long-term. So, in essence, you’re interviewing your prospect for the job. And you want to be sure you’re working with someone that not only sees the value of home based business, but also values your leadership enough to be a part of your team for many years to come.