JasonCercone.com: This Week's Marketing Gamebreaker

Friday, August 14th

This week's Marketing Gamebreaker installment is about the importance of getting your product and opportunity in front of the right people.

Have you ever tried to show someone something that you were really excited about...only to get blank stares, disagreement, and negativity in return?

This could be about anything. A new movie that hit the theaters that you thought was great, a new car you thought looked good, or even the Clams Casino that were just added to the menu at a fast food joint.

If it's something you enjoy, chances are, you tell everyone. It's human nature to spread the word about things they enjoy.

But just because something is great in your eyes doesn't mean everyone's going to enjoy it. After all, who really feels like taking a sick day because they bought into your endorsement of Clams Casino?

No doubt, if you're in network marketing, you've had your fair share of objections and letdowns. You were super-excited about your new opportunity and couldn't wait to share it with someone who you "just know is going to be just as excited and ready to sign up as well!"

Then, once you present it to them, they shoot it down. And you're left wondering why.

Here's the problem...

Old school marketing methods will tell you to talk to EVERYONE you know about your opportunity. Or, they'll teach you to promote how "revolutionary" the product is. Then, based on that, only a fool would say it wasn't for them.

This way of "marketing" may have worked in the old days, but it bears little to no fruit in this day and age.

The truth is this: Not everyone is going to be interested in what you're promoting...no matter what it is.

More truth: Not everyone is looking to start their own business.

This is why chasing down strangers at the mall, pitching your family and friends and trying to turn them into business partners, and holding "meetings" at your house are so ineffective. It's not targeted traffic. It becomes nothing more than a sales pitch, and people hate to be sold...especially if it's something they weren't looking for.

When people join, it's not because you sold them. It's because the opportunity makes sense to them. And your job is not to sell, but attract the right candidates to what you have to offer.

The trick is to get your product and opportunity in front of those who are interested in that very thing. And how do you do that?

YOU DON'T TALK ABOUT YOUR PRODUCT AT ALL!

Sounds backwards, right? Stay with me here...

The fact is, there are a lot more failure stories in network marketing than there are success stories. And the major disconnect is where new business owners fail to realize they're in the PEOPLE BUSINESS.

This is the key to personal branding. People aren't going to join an opportunity based on product and compensation plan alone. They want to be sure they're aligning themselves with the right people who will show them exactly what they need to do to succeed.

So...instead of pitching your product to everyone, give the people what they want. Show them who they're going to be working with! Show them YOU!

This can be done in a variety of different ways. Naturally, the Internet is where people will go to seek out an online opportunity. This is where you want to build a presence.

Here's a brief checklist of things you can do to start branding yourself:

Create a Blog and add content to it consistently
Create a My Story page (Ex: www.whoisjasoncercone.com)
Become active in Social Media - Facebook, Twitter, etc. And by becoming active, don't just spam links to your business. Provide relevant content, help people when they need it, converse, and send links to useful information
Make videos on YouTube
Write articles that rank on search engines so people find you

This is just the beginning. There are dozens of other ways to get your name out there. And by doing that, you'll ensure you're attracting the right people. People who want to work with you and find out more about what you have to offer.

And, you won't have to waste your time trying to "convince" the person in line with you at Starbucks how "revolutionary" your company is.

Tune in next Friday for another Marketing Gamebreaker!