What's Your Competitive Advantage?
We live in a world chock full of options. If we want to buy a DVD, there's dozens of stores we can visit. If we want Italian food for dinner, there's a variety of restaurants to choose from. If we want to buy a new car, there's a plethora of dealerships angling for our dollar.
Corporations and restaurants spend a mint determining exactly what their customer is looking for. Market research and customer surveys dictate how their business is run, and the businesses who cater to their clientele's demands the best, gain satisfied customers as a result.
As consumers, the purchases we make are part of a simple process. We see, read, or hear an advertisement. We process the information and determine whether the deal makes sense. If it does, we make a trip to the store. If the information we receive is congruent with the advertisement that got us in the door, plus we were treated like human beings, we make the purchase.
Whether it's foods, cars, DVDs, CDs, or computers, the suppliers of the materials we consume do whatever it takes to gain a competitive advantage. It's what gets customers in the door and keeps them coming back, as well as spreading those ever-so-important word-of-mouth advertisements.
So let's relate this to your own personal brand. What's YOUR Competitive Advantage?
If you're involved in a network marketing, MLM, direct sales, or any other home-based business venture, you've undoubtedly noticed the competition is heated and abundant. There are countless products for the consumer to purchase, which ties right back to the world of choices I discussed earlier. In addition, the number of opportunities that are available are astronomical.
The most successful network marketers are well aware of the importance of their personal brand. Because, as you've probably heard a thousand times, people don't join an opportunity...they join YOU. Therefore, what are you offering your prospect that gives you a competitive edge over John and/or Jane Q. Business Opportunity?
It comes down to your competitive advantage. What makes you unique and attractive amongst the millions of other options out there?
Here's a fantastic drill I learned from a Business Coach named Cris Lang who spoke at a networking function I hosted:
1) Take 20 minutes and brainstorm EVERYTHING about yourself that makes you unique and attractive. DO NOT JUDGE YOURSELF! Anything that comes to mind, write it down on a piece of paper.
2) Take a 10 minute break, then repeat Step One.
3) Circle the qualities you feel signify the Top 5 about yourself.
4) Determine the best way to communicate these traits in a clear, valuable way to your prospects, business partners, and customers.
5) Combine the benefit for your customer ("What this means to you is...") with the feature (the traits you determined are the best reasons for them to join you, your opportunity, or purchase your product).
This is a great drill that helps you "empty your head" and design a clear blueprint about what makes YOU competitive in a marketplace of thousands of people. Remember, you want to stand out above and beyond the rest. Taking the time to define your most unique and desirable traits will help you do just that.
Be the Best,
Jason Cercone
Internet Marketing & Home Business Consultant
jason.cercone@gmail.com
412-965-8428
www.homebizsuccessfactor.com
As consumers, the purchases we make are part of a simple process. We see, read, or hear an advertisement. We process the information and determine whether the deal makes sense. If it does, we make a trip to the store. If the information we receive is congruent with the advertisement that got us in the door, plus we were treated like human beings, we make the purchase.
Whether it's foods, cars, DVDs, CDs, or computers, the suppliers of the materials we consume do whatever it takes to gain a competitive advantage. It's what gets customers in the door and keeps them coming back, as well as spreading those ever-so-important word-of-mouth advertisements.
So let's relate this to your own personal brand. What's YOUR Competitive Advantage?
If you're involved in a network marketing, MLM, direct sales, or any other home-based business venture, you've undoubtedly noticed the competition is heated and abundant. There are countless products for the consumer to purchase, which ties right back to the world of choices I discussed earlier. In addition, the number of opportunities that are available are astronomical.
The most successful network marketers are well aware of the importance of their personal brand. Because, as you've probably heard a thousand times, people don't join an opportunity...they join YOU. Therefore, what are you offering your prospect that gives you a competitive edge over John and/or Jane Q. Business Opportunity?
It comes down to your competitive advantage. What makes you unique and attractive amongst the millions of other options out there?
Here's a fantastic drill I learned from a Business Coach named Cris Lang who spoke at a networking function I hosted:
1) Take 20 minutes and brainstorm EVERYTHING about yourself that makes you unique and attractive. DO NOT JUDGE YOURSELF! Anything that comes to mind, write it down on a piece of paper.
2) Take a 10 minute break, then repeat Step One.
3) Circle the qualities you feel signify the Top 5 about yourself.
4) Determine the best way to communicate these traits in a clear, valuable way to your prospects, business partners, and customers.
5) Combine the benefit for your customer ("What this means to you is...") with the feature (the traits you determined are the best reasons for them to join you, your opportunity, or purchase your product).
This is a great drill that helps you "empty your head" and design a clear blueprint about what makes YOU competitive in a marketplace of thousands of people. Remember, you want to stand out above and beyond the rest. Taking the time to define your most unique and desirable traits will help you do just that.
Be the Best,
Jason Cercone
Internet Marketing & Home Business Consultant
jason.cercone@gmail.com
412-965-8428
www.homebizsuccessfactor.com
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