YTB Review – Can YTB Travel Network Continue to Live Up To The Hype?

YTB, also known as Your Travel Biz and the YTB Travel Network, is an online travel company that was founded in 2001 and gives home-based business seekers their own personal travel search engine comparable to Expedia, Orbitz, and several other highly-advertised Internet travel companies. This YTB review offers my perspective on whether this company is a scam, or a legitimate business opportunity that provides you with the chance to earn a solid income in the home-based business industry.

Applying my background in network marketing, I am able to conclude there are several different factors that will have a large influence on whether a company like YTB will continue to be the top home-based travel opportunity as we go forward, or whether it will fail. This review is dedicated to those facts.

YTB Fact #1: No company can remain at the top of their sector UNLESS they have a unique product, a unique position in the market, and proper leadership behind them.

With YTB, all of those factors are in place. Although their product is not “unique” in the sense that travel can be found on many outlets, YTB gives its Referring Travel Agents (RTAs) the ability to book travel arrangements for their friends and families, as well as themselves. Thus, the commission that would normally go to a faceless Internet website now goes to someone the consumer knows. This gives them a unique position within the travel market.

They also have solid leaders in place with J. Lloyd “Coach” Tomer, J. Scott Tomer, and Kim Sorenson, and several others who have built their YTB businesses from the inception of the company.

With comparable rates on every aspect of travel, YTB shows strong potential to continue their run. They have a product that is in HIGH DEMAND (everybody travels!) and they can provide the same seat on the same plane for the same price as their competitors. This trend looks very good for YTB.

YTB Fact #2: All network marketing companies are rendered meaningless unless the right people get behind the idea. Literally, if you don’t have the right leaders in the field, who have a commanding influence over their networks, then a company will become stagnant and suffer little to no growth.

There have been several negative reports that surfaced about YTB over the past six months, but most of the problems they faced have been resolved. To that end, if YTB can tap into a new well of respectable distributors to replace ones who left, recruit new faces with great influence in the industry, and keep their current leadership in place, their message will spread wider, faster, and very powerfully. It all rests in the hands of the distributors to ensure the message is carried out effectively.

People I’ve spoken to believe YTB has a very bright future and are excited about what the future holds. Despite a few bumps along the way, as all new companies face, YTB has shown staying power and should continue to be a significant force in the travel industry.

My review of this company is very promising. HOWEVER, there is one more thing I want to add.

YTB Fact #3: Any home-based business, YTB included, is 100% useless to the starting-out marketer…UNLESS you possess the ability to market your business, how to generate leads, and know the basic principles and fundamentals behind succeeding in this industry first.

In fact, MOST MLMers fail because they don’t take the time to learn what will help them be successful.

I have seen many people fall flat on their face, regardless of their products or their companies, simply because they did not know how to market and build their business. Your first duty as an entrepreneur is to educate yourself first and foremost, to develop yourself, shift your mindset to that of “business owner,” and ALWAYS be learning and growing.

This is the true formula for success, and will lead to more triumphs and long-term stability if implemented correctly. If you follow this, and truly seek the knowledge to market your business like a professional, you will put yourself in a better position than other YTB distributors.