JasonCercone.com: The First Installment of 'The Marketing Manifesto'

For the inaugural 'Marketing Manifesto' tip, it's all about one word...

Consistency.

You've got your business up and running, your website is ready to accept traffic, and you're raring to start churning out results. So, the big question becomes, "How do I start getting traffic?"

There are dozens of highly-effective, traffic-driving marketing techniques you can take advantage of. The list includes, but is not limited to, Pay-per-Click Advertising, Articles, Press Releases, Videos, Banner Ads, E-zine Ads, Print Ads, Forum Marketing, Social Media Marketing, Blogs, MyStory Marketing, and several others.

So you've got your list of choices. Now, there's two things you want to consider:

1) How much of a marketing budget do I have?
2) Which marketing efforts will I strongly excel with?

If you're just starting out, Pay-per-Click might not be the best method because there's a lot to learn to make it work for you. If you're budget is low, PPC will end up costing you an arm and a leg until you learn to use it properly. Take it from a guy who paid the PPC 'stupid tax,' it's not worth the headache. If you are looking to delve into PPC right off the bat, I highly recommend you pick up Mike Dillard's Pay-Per-Click Domination course first.

Here's the biggest favor you can do for yourself: Pick 2-3 marketing efforts and MASTER THEM!

This is where consistency comes into play.

Where most new marketers drop the ball is experimenting with every marketing technique that's available, then pushing them off to the side when they don't get desired results.

FACT: Writing one article and hoping it drives boatloads of traffic to your landing pages will never happen.

You need to consistently add relevant content to whatever marketing effort you decide to pursue. This is how you establish 'guru' or 'expert' status. In addition, this is how you improve and develop your skill set. As the old saying goes, "Practice makes perfect."

It's all about consistency. Choose which methods you want to market your business with, then work at them until you see results. Once you've mastered that skill set and you're happy with your results, move on to another marketing method and master that one. Pretty soon, you'll have a complete arsenal of marketing knowledge and weaponry.

Until next Friday...

See You at the Top,
Jason Cercone

**Every Friday, I will post a new marketing tidbit that you can implement to your business. Feedback is always appreciated.**