Trump Watch: Is ‘The Donald’ Ready to Conquer Network Marketing?
Donald Trump is poised to make his mark on the Multi-Level Marketing (MLM), or network marketing, industry, and many people with their eyes on running a lucrative home-based business are looking to leverage the Trump name into a self-made fortune.
Trump has gone on record in stating that if he had to make his fortune all over again, he would do it through the network marketing industry. He sees the real opportunity it offers people and, being a self-made millionaire himself, has the entrepreneurial mindset that’s required to tackle such a daunting task.
With that being said, it’s important to look at this opportunity from all angles. Yes, this particular one bears the Trump name, which is something no other network marketing opportunity can say. But when the smoke clears and the pre-launch concludes, what will make the Trump Network stand apart from every other network marketing company in the world?
I’ve talked to a few individuals about the Trump Network opportunity and, as most people are when a new company prepares to launch, each of them are very excited and raring to tear the walls down and light the world on fire. This excitement and buzz is on par with every other network marketing opportunity out there, with Trump’s name being the only difference.
In addition, Trump’s program offers a very similar compensation plan and product to others already in existence, as well as a relatively low start-up cost (under $500). Again, this mirrors other MLM companies, but other companies don’t have Trump’s name tied to it.
The low start-up price is a double-edged sword. On the positive side, it allows people who don’t have a lot of start-up capital the opportunity to start their own business. But on a negative note, it doesn’t necessarily attract just serious “entrepreneurs,” but those with a “get-rich-quick” or “lottery” mentality as well. Without question, some people will excel. But a greater number face the risk of making little to no money at all because they don’t know how to truly market a business. They’re simply relying on Trump to do that for them.
The people I’ve spoken to about the Trump Network are very happy with the business model in place, but seem to be relying too much on the success Donald Trump’s name carries. This is very scary, as the Trump name can only go so far. Yes, he’s a world-renowned figure, but not every individual has the mindset he does. If that were the case, we’d all have struck it rich in real estate by now.
OK, let’s fast-forward and say you’ve decided to get started with the Trump Network. Your first goal is to sponsor five people. Seems simple enough, right? Everyone is going to want to be apart of this opportunity, because it’s Donald Trump’s!
Not so fast. Unfortunately, network marketing doesn’t work this way. If it did, every one in the world would be a rich, home-based business owner.
Despite your view of the Trump opportunity being the greatest thing since sliced bread, not everyone you speak to is going to feel the same way. Many people are content in their own little comfort zones. Others may find another opportunity they’re more passionate about. And some simply don’t care at all.
So now you’re at square one, the Trump Network is passed its pre-launch and the initial buzz and excitement that surrounds ALL network marketing opportunities when they first start has faded. What’s your next plan of action?
The answer is simple: Educate yourself. And if you fail to realize the importance of this, your overall success will never materialize.
If you’re going to be successful in network marketing, you can’t rely on the product or the name of a famous person to do all the work. It’s all about YOU!
People won’t join you because of Donald Trump. They’ll join you because of YOU. They’ll join you because YOU are providing them with a way to change their positions in life. They’ll join because they see YOU as a leader. They’ll join because YOU offer value.
As I’ve expanded my own education, my research and gathering of knowledge about network marketing has revealed some very startling facts. Those who perform their due diligence will discover this is an industry that has no problem chewing up those who don’t learn how to market their business and spitting them out.
Did you know 97% of network marketers fail in their first year? That’s a shocking, but true, fact. And it’s all because of one factor: Lack of education. Top network marketers force themselves to learn something new everyday, and they apply that knowledge in all aspects of what they do.
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