Why Income Claims Make Your Opportunity Less Attractive
The Leadership Blitz
October 29, 2009
Many network marketing or MLM companies are from the school of thought that dollar signs will attract the masses. If someone is given the opportunity to make five-figures per month, why wouldn't they jump at the opportunity, right? Well, reality paints an entirely different picture.
It's no secret that everyone wants to make more money. No matter what level of income you're used to receiving, chances are you feel under compensated. The problem is, most people don't know WHY they want more money, what they'd do with more money, or realize they may not even deserve more money.
When you market your opportunity by putting a dollar amount in someone's face, you run the risk of attracting prospeects with a "lottery mentality." This means they'll sign up with you, and if they don't make the dollar amount you specified in their first month, they'll become angry. And not angry at themselves...angry at you! They will feel entitled to all this extra income without exerting the effort necessary, and they'll most likely refer back to your original claim of how much they'd make.
If you want your prospects to see you as leader, the cornerstone of your marketing approach should be honesty. If you are in a position where you're making five or six figures a month, that's great! Indeed, there are people in network marketing who are doing just that. But...it doesn't mean EVERYONE is going to do that. By stating an income claim, you're filling your prospect's mind with false hope. You're better off informing your prospect up front that their success hinges on the effort they pour into their business.
Take yourself back in time to when you first started looking for a network marketing opportunity. When you came across the very first advertisement that stated someone made boatloads of money with no effort, what was your initial reaction? Chances are, it was "YEAH RIGHT!"
Actually, the person who placed that advertisement may have been telling you the truth. They may have indeed made $25k in a 30-day period. But what's more important here is what they're NOT telling you. It most likely took them months, even years of struggle, effort, training, education, blood, sweat, tears, and frustration to reach that 30-day period. Their success did not come overnight, and the smartest of people will see through that sort of advertisement for the underlying truth.
The foundation of your marketing should be based on two things: Truth and Value. If you've reached a lucrative income goal in your opportunity, you should be very proud of your accomplishments. But using the dollar amount to attract new business partners can lead to signing up unqualified leads...ones that are expecting to get rich overnight with no effort. Instead, offer your prospects value. Offer them leadership. Offer them a helping hand in getting their business off the ground.
You're looking to attract the brightest and the best to your opportunity. And the brightest and the best are over the hype, over the get-rich-quick claims, and over seeing a dollar amount flashed in their face. The brightest and the best want to enhance their current lifestyle and are willing to put forth the effort needed to make that happen!
In conclusion, income claims can cause more headaches than they're worth. It's important to realize that most people are not attracted to money. They may say they are, but at the end of the day, money is just ink on paper.
What people truly care about is the lifestyle money can provide. People want to have more time to spend with their families, more time to travel, and more time to do the things they enjoy. You can position yourself as a more effective marketer if you pull at people's heart strings by talking about the things they enjoy, not shining the spotlight on a dollar figure that may be months, even years, out of reach.
It's no secret that everyone wants to make more money. No matter what level of income you're used to receiving, chances are you feel under compensated. The problem is, most people don't know WHY they want more money, what they'd do with more money, or realize they may not even deserve more money.
When you market your opportunity by putting a dollar amount in someone's face, you run the risk of attracting prospeects with a "lottery mentality." This means they'll sign up with you, and if they don't make the dollar amount you specified in their first month, they'll become angry. And not angry at themselves...angry at you! They will feel entitled to all this extra income without exerting the effort necessary, and they'll most likely refer back to your original claim of how much they'd make.
If you want your prospects to see you as leader, the cornerstone of your marketing approach should be honesty. If you are in a position where you're making five or six figures a month, that's great! Indeed, there are people in network marketing who are doing just that. But...it doesn't mean EVERYONE is going to do that. By stating an income claim, you're filling your prospect's mind with false hope. You're better off informing your prospect up front that their success hinges on the effort they pour into their business.
Take yourself back in time to when you first started looking for a network marketing opportunity. When you came across the very first advertisement that stated someone made boatloads of money with no effort, what was your initial reaction? Chances are, it was "YEAH RIGHT!"
Actually, the person who placed that advertisement may have been telling you the truth. They may have indeed made $25k in a 30-day period. But what's more important here is what they're NOT telling you. It most likely took them months, even years of struggle, effort, training, education, blood, sweat, tears, and frustration to reach that 30-day period. Their success did not come overnight, and the smartest of people will see through that sort of advertisement for the underlying truth.
The foundation of your marketing should be based on two things: Truth and Value. If you've reached a lucrative income goal in your opportunity, you should be very proud of your accomplishments. But using the dollar amount to attract new business partners can lead to signing up unqualified leads...ones that are expecting to get rich overnight with no effort. Instead, offer your prospects value. Offer them leadership. Offer them a helping hand in getting their business off the ground.
You're looking to attract the brightest and the best to your opportunity. And the brightest and the best are over the hype, over the get-rich-quick claims, and over seeing a dollar amount flashed in their face. The brightest and the best want to enhance their current lifestyle and are willing to put forth the effort needed to make that happen!
In conclusion, income claims can cause more headaches than they're worth. It's important to realize that most people are not attracted to money. They may say they are, but at the end of the day, money is just ink on paper.
What people truly care about is the lifestyle money can provide. People want to have more time to spend with their families, more time to travel, and more time to do the things they enjoy. You can position yourself as a more effective marketer if you pull at people's heart strings by talking about the things they enjoy, not shining the spotlight on a dollar figure that may be months, even years, out of reach.
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